The earth is flat! What? Wait a minute!

 
The earth is flat was a common misconception in the Middle Ages. Many scholars believed this to be false, yet individuals like Galileo were punished when he went public with his demonstrations to the contrary. News Flash: Fake news was in existence even in the Middle Ages!
So, you might ask why am I writing about misconceptions or might I suggest MYTHS. It’s because this issue plays out every day in the grocery store, especially when we are doing product demonstrations. Our original market studies identified three “MYTHS” about washing your fruits and vegetables. People would consistently say one of the following

  1. “None of that stuff works, it’s just a waste of money.”
  2. “That stuff just puts more chemicals on my produce.”
  3. “I wash mine with plain water and it is just as clean.”

So, we wash grapes in grocery stores using our Fruit and Vegetable Wash to demonstrate product performance. People stop, eat, comment, and buy. A common conversation goes like this:
Customer: “WOW, these grapes are really good, what kind are they? I think I will get some.”
Demonstrator will quickly say: “The reason these grapes taste so good is because they have been washed with Earth’s Natural Fruit and Vegetable wash. You see they are really, really clean! If you want grapes to taste this good at home you need to take this wash home with you.”
I want you to imagine the look and reactions we receive. Is this what Galileo experienced?
In the end it’s all good, we are challenging a norm that has been in place a long time. Our MYTH BUSTER program is designed to help potential customers try our product risk free. We guarantee that our wash, when compared to any other washing method, will leave your produce cleaner, crispier and tastier. If we don’t we will give you a full refund. It’s a way to cut through all of marketing and sales information and test the product yourself. We can do this because we have laboratory and customer field test data that backs up our program.
So here’s my ask.
Join our Myth Buster program. Try our product. Compare the results. We feel confident in saying that your produce will taste better than any other method of washing produce!

#cleanercrispertastier

 


Upcoming Myth Buster Demos:

Monday, October 15th, 11-1 New Hope Hy-Vee   www.facebook.com/events/294849731242283/
Friday, October 19th, 11-1 Brooklyn Park Hy-Vee   www.facebook.com/events/363442040865635/
Saturday, October 20th, 10-12pm Lakeville Hy-Vee   www.facebook.com/events/292326071590836/
Sunday, October 21st, 10-12pm Eagan Hy-Vee   www.facebook.com/events/327124207836597/
Wednesday, October 24th, 10-12pm Robbinsdale Hy-Vee   www.facebook.com/events/1837536476361006/
Saturday, October 27th, 10-12pm Brooklyn Park Hy-Vee   www.facebook.com/events/2319866244752747/
Sunday, October 28th, 10-12pm New Hope Hy-Vee   www.facebook.com/events/271385156827122/

Meet Green Gene in person!!!

October 16th 6-7:30pm at The Fruit & Veggie Event, Hosted by Wellness Renaissance and Regus Duluth www.facebook.com/events/1092160380943227/
October 18th, 3:30-5:30pm Association of Nutrition & Foodservice – 2018 MN Fall Conference: www.anfponline.org/events-community/chapters/chapter-pages/minnesota/home

Recipe for washing fruits and vegetables

Earth’s Natural Fruit and Vegetable wash cleans bio films, dirt, wax, pesticides, pathogens and anti-microbial wash residues off the surface of your produce, using a process that does not damage even the tenderest produce, leaving it clean and refreshingly tasty. It should be the FIRST thing you do prior to eating or cooking your produce.

Makes 1 bowl / 1 gallon of wash water

1 medium sized bowl – the typical popcorn bowl works great
1 – 8 or 16 oz bottle of Earth’s Natural Fruit and Vegetable wash
1 gallon (approximately) Tap water – can be from your faucet or water from store
Small brush – for scrubbing root vegetables like potatoes / carrots / beets
Measuring spoon if using 8 oz bottle
Shake wash concentrate prior to using

  1. Place 1 tsp wash solution into mixing bowl, if using 8 oz bottle
  2. Place 2 pumps of solution into mixing bowl if using 16 oz bottle, making sure the pump is primed 1st
  3. Put water into bowl, fill to level that will cover your produce
  4. Place produce into bowl, making sure it is submersed
  5. Leave produce in wash water for a minimum of 2 minutes, can sit in wash water up to several hours, not to exceed 8 hours
  6. Drain wash water
  7. Fill bowl with clean water, making sure produce is thoroughly rinsed
  8. Drain rinse water
  9. Use salad spinner if washing loose leaf produce like spinach or lettuce

Your produce is ready to eat!
*** Notes

  1. Effective washing requires you to wash and rinse, just like your laundry
  2. If you have hard water it will require a bit more wash solution
  3. This is a “no residue” wash solution, meaning regardless of how much concentrate you use, rinsing the produce will remove it!

Watch our video on our YouTube channel ..

Shop now at fruitandveggiewash.com                                               #cleanercrispiertastier

Testing the Myth. Compare for Yourself!

Every 16 oz bottle of Earth’s Natural Fruit and Vegetable Wash has a copy of our myth buster test on the label.
We placed this information on the label because we realized that when it comes to washing your fruits and vegetables we realized several things:
1st People do not believe in washing … they’ve tried it before and couldn’t tell any difference
2nd Washing with water is good enough .. so say hundreds of potential customers
This told us one very important fact … most of us are skeptical when faced with a claim that sounds too good to be true … people want it to work, but have been disappointed soooo many times.
Our guarantee was created to help answer this skepticism. Along with the Myth Buster Test we initiated a money-back guarantee …
It is my firm belief that any and all forms of produce that is washed with my produce wash will be cleaner and taste better than the same produce washed using your current method, whatever it is!

CLEANER …. CRISPIER …. TASTIER ….

Shop now at fruitandveggiewash.com

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Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

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To Avoid Food-borne Illness, Wash Your Vegetables and Fruits

Blog_07162014_5767011_sIt’s midsummer in Minnesota, and despite the weather roller-coaster we’ve been riding, seasonal fruits and vegetables are ripe for the picking. Those of us with gardens are seeing tomatoes plump up and cucumbers and zucchini ripen overnight. Grocery store shoppers are enjoying fresher, more local produce, too. Before you sink your teeth into your favorite summertime fruit or veggie, take a moment to consider your safety. Whether you’re pulling your snack out of the ground or plucking it from a store shelf, all produce has been exposed to soil and water that may carry contaminants. If you’re buying from a store, your produce has been handled by many people and transported by truck or rail to your shopping cart. Hundreds of food products have been recalled by the FDA since the beginning of the year, including many fresh produce foods. The harmful bacteria salmonella and listeria monocytogenes are the primary offenders. How Do You Avoid Illness? Wash, Wash, Wash! To avoid getting sick from your favorite fruits and veggies, you need to get out the soap and water. Here are some tips for washing your produce.

  • Only wash produce when you’re ready to eat or cook it. Washing it before you store it may actually increase bacterial growth.
  • Wash your hands with warm soap and water before you wash your produce. You do not want to transfer germs on your hands to your food.
  • Clean your tools, including knives, cutting boards, and countertops, to avoid germ transfer.
  • Wash away bacteria. But bleach and dish detergents are no-no’s because produce can absorb the chemicals. I recommend washing your fruits and veggies with an organic, plant-based rinse.
  • Rub or soak vegetables to wash away bacteria. Firm fruits such as melons can be scrubbed with a brush.
  • Dry produce with a paper towel or clean cloth. This can also remove bacteria.
  • Trim outermost leaves of cabbage or head lettuce.

Produce-Specific Tips Some fruits and vegetables require extra care. Use these tips to make sure you’re washing your produce properly.

  • Soft fruits such as peaches and plums: Wash under running water and dry.
  • Firm produce such as apples and cucumbers: Wash well to remove any waxy preservative. Peeling is also an option.
  • Leafy greens:Discard outer leaves and soak the individual remaining leaves in water before rinsing them under the tap. Some people use vinegar on greens, but that will change the veggie’s taste and texture.
  • Grapes, cherries, and berries:Don’t wash these fruits until you eat or use them. Before you store them, get rid of any moldy or spoiled fruit. Wash under running water when ready to eat.

Summer is the time when many of us relish the tasty juiciness of fresh produce. Washing your fruits and vegetables will ensure that you’re safe while doing so. To learn more about keeping produce safe and healthy, contact me!
Here’s to breathing easy and living life to the fullest!
Gene Wood, Life’s Pure Balance

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Washing your fruits & veggies, WHY & HOW!


Toxic chemicals are on your Produce!
Thanks to improvements in farming, shipping and distribution, shoppers today enjoy a wider selection of fresh produce than ever before. However, pesticide residue on some fruits and vegetables can be a cause for concern. In fact, fruits and vegetables on the ‘highest levels’ list contain 47 to 67 pesticides per serving.
 Most countries monitor residual levels of pesticides in produce, and establish legal limits for the safety of consumers. In some cases, however, these residual levels may be toxic for children, pregnant women and even pets. The US FDA maintains that consuming pesticides in low amounts is harmless, but some studies show an association between pesticides and health problems such as cancer, attention-deficit (hyperactivity) disorder and nervous system disorders and say exposure could weaken immune systems.
 A study by Consumers Union, the publishers of Consumer Reports magazine, examines and rates the residual levels of pesticides on many common fruits and vegetables. A report by the Environmental Working Group, using data from the U.S. Food and Drug Administration, has found that much of the health risks associated with pesticides are concentrated in a relatively small number of fruits and vegetables.
The good news … Wash all of your fruits and vegetables … !!! When asked, most consumers tell me I wash with water.  That isn’t good enough! The simple answer is you must use a detergent based cleaner to cut the chemicals, effectively removing them from the surface of your food. While there are many products on the market I advocate using a natural based dish washing solution. The difference will astound you. Complex issues, simple solutions!
To see how a professional cook and shopper washes her produce watch this short video by Stacy Klone of Kitchen Werks. Good advice from a proven source!
p.s. If you get frustrated reading labels or don’t know where to find high quality, low cost natural based cleaning products, call Gene @ 651.261.0251 to talk about what Paco uses and approves.